iPhone app development

All iPhone app developers will have noted with interest Apple’s press release this week, reporting on App Store revenues in December and across 2013 generally.  Whilst there’s been some subsequent debate in the press, we believe these numbers are encouraging to potential new entrants.


Apple announced that customers spent over $10billion on the App Store in 2013, with $1billion of that being spent in December alone.  App Store customers downloaded an incredible 3billion apps in December, making it the most successful month to date; representing huge 50% year on year growth when compared to the December 2012 figure of 2 billion apps.

It can’t be stressed enough, how encouraging that continued rate of growth is because it’s been achieved on an already huge number.  It’s easy to show impressive growth statistics on relatively low numbers, 100s, 1000s, arguably millions, but to do it on 2billion is staggering!  The world’s currently connected internet population is estimated to be 2.769billion, that is less than the number of app downloads in December 2013 on iOS alone.

And remember these numbers only include iPhone app development and iPad app development, they don’t account for the rapidly growing Android market – the trend to native is phenomenal.

Eddy Cue, Apple’s senior vice president stated:

‘We’d like to thank our customers for making 2013 the best year ever for the App Store…the lineup of apps for the holiday season was astonishing and we look forward to seeing what developers create in 2014.’

It was also interesting to note that Apple stated developers had now earned over $15billion on the App Store, which indicates total sales revenue now exceeds $21.4billion in the five and a half years since the App Store launched.

If you’re currently planning or developing your own app, take note of and review these apps which Apple singled out for praise in adhering to iOS7 design principles – Evernote, Yahoo!, AirBnB, OpenTable, Tumblr, Pinterest and American Airlines:

38 Evernote

“their re-imagined user experience, bringing content to the forefront while increasing the overall efficiency and performance of their apps”

Remember, getting selected and featured in the App Store is possibly the single most important factor that can assist your app in succeeding – there’s no way on cheating this, you just have to make an app that’s either so awesome that Apple can’t help but want to feature it, or, more achievable, make an app that beautifully adheres to iOS7 design principles, which Apple will then wish to highlight to the wider community.  This latter goal is definitely more achievable.

Finally, a brief shout out and congratulations to Savage Interactive, a small indie game development team based in remote Hobart, Tasmania (Australia) who were amongst the international developers noted by Apple.  They may be on the verge of big things in 2014.

As you may be, if you get started on your idea today,  so begin learning the technical and business skills you’ll need to be successful in iPhone app development by starting a Free Trial of our online Course today.

Nicholas Wright wrote on

Nicholas is a co-founder and CEO of AppInstruct. Nic is actively involved in the start-up space, mentoring other founders with mobile, fundraising and legal advice. Nic's favorite app is WhatsApp, which allows him to remain in contact with family in America and England.