Why we created an app Course

The first topic of our blog easily picks itself, being the all important “Why?”

When I left my legal career and started to seriously look at entrepreneurial opportunities, the trend to mobile quickly stood out as one of the great technological opportunities of this decade.  The business of making apps for mobile use, currently focused on our smartphones, will in a short time move to wearable technology (Google Glasses are already in developer testing, the rumoured iWatch becomes increasingly inevitable), our car (made clear with iOS7), our TV and ultimately our entire home (the so called internet of things).

So the opportunities will continue to grow, whilst creating apps for smartphones alone is an industry and market still to reach maturity, even in the leading markets of the United States, Australia and the United Kingdom.

It’s forecast that the current app economy will double by 2017 to a eye watering $151 billion, with a new trend of mobile commerce becoming a contributor, as people increasingly show greater engagement with apps, than with the web, whilst on their mobile devices.  IDC are reporting that in 2017, 87% of devices connected to the internet will be either tablets or smartphones:

“The PC’s dead baby, the PC’s dead”

In the first few years after Apple created their App Store in July 2008, opportunity was easy and the media was rich with tails of appreneurs; the new breed of entrepreneur making fortunes through mobile apps.  Over time though, to where we stand today, the number of available apps has multiplied, making it far harder to stand out in the market place.  Opportunity still exists, but to take advantage of it, you need to have an understanding of the industry and what it is you’re trying to do, before you start.  More competition, means a more professional understanding and approach is required if you are to succeed.

Over the last six months I’ve come across a number of app start-ups where the founders wasted tens of thousands of dollars making an app that failed, for a multitude of reasons from poor design (too many features, complex user interface), to poor functional performance (employing the wrong back-end technologies, creating reliability and scalability issues), to not understanding how to fund and protect their idea and perhaps the greatest challenge today, not understanding how to market and distribute their product.

In teaching you how to create an app then, our Course covers all these issues in enough detail to arm you with enough experience to avoid many of these mistakes.  Whilst it’s reassuring to believe all the value is in your idea, the true test and challenge that marks out the successes, is in how you execute on that idea.  In this, our Course will greatly help you.

To put it succinctly, would you try and fly a plane without having taken flying lessons?  No, well, succeeding in the app stores, is no easier than piloting an aircraft, so learning what it is you’re trying to do, before you start, will help you avoid crashing and burning.

Nicholas Wright wrote on

Nicholas is a co-founder and CEO of AppInstruct. Nic is actively involved in the start-up space, mentoring other founders with mobile, fundraising and legal advice. Nic's favorite app is WhatsApp, which allows him to remain in contact with family in America and England.